03 Experience
Data & Digital Experience
Experiences that adapt to what the data says, and reporting that tells you whether it worked.
The business problem
Data exists in analytics, the CRM and a spreadsheet, and none of them agree. Decisions get made on the loudest opinion because assembling the evidence takes a week nobody has.
Instrumentation is unglamorous and it is the difference between a design opinion and a design decision.
The GDS approach
Interfaces and journeys designed around what people are actually trying to do.
We define the handful of measures that actually describe the business, instrument them properly, and connect them to the experience — personalised content, sensible defaults, recommendations — only where the data is good enough to justify it.
Capabilities
What this covers
- Measurement planning and event design
- Analytics implementation and tag management
- Dashboards and automated reporting
- Customer data integration
- Personalisation and recommendation systems
- Experimentation and A/B testing
Typical deliverables
What you end up holding
- Measurement plan tied to business goals
- Instrumented analytics with documented events
- Dashboard covering acquisition, behaviour and conversion
- Data integration between key systems
- Experiment framework and testing roadmap
- Quarterly read-out format your team can run
Process
How the work runs
- Discover What decisions need evidence
- Define Measures, events and data sources
- Implement Instrumentation and integration
- Report Dashboards and read-out cadence
- Act Experiments and experience changes
- Review What moved, what did not, what next
— Related work
— Next action
Need data & digital experience?
Tell us what is happening now and what you need to be true in six months. We will come back with a route, a rough shape and an honest view of the cost.
- Typical reply
- Within one business day