BookPhotology
BookPhotology has to sit above three existing services — ClikPod, ViewXPro and event photography — without flattening them. The brand work is about a parent that makes each of them easier to choose.
In development
02 Practice
Brand
Positioning, identity and a system that keeps them consistent everywhere they appear.
Brand work starts with positioning, not colours: who the customer is, what they are choosing between, and the one thing that has to be true for them to choose you.
The identity is then designed to carry that message across every surface it will actually live on — a website, an invoice, an event booth, a phone screen — and handed over as a system your team can use without asking us. The measure of it is that the fiftieth asset is as good as the first.
01 Services in this practice
What Brand covers.
Each one can be engaged on its own, or as part of a larger piece of work that moves through several practices.
02 Deliverables
What you end up holding
- Positioning and messaging framework
- Logo, mark and identity system
- Colour, typography and layout specification
- Applications across digital and print
- Brand guidelines
- Organised, editable asset library
03 Case study example
— Next action
Has the business outgrown its brand?
Tell us what is happening now and what you need to be true in six months. We will come back with a route, a rough shape and an honest view of the cost.
- Typical reply
- Within one business day