01 Discover
Digital Strategy & Discovery
The questions that decide everything else — asked before anyone opens a design tool.
The business problem
The brief describes a solution rather than a problem. Nobody has agreed what success looks like, the customer is described in generalities, and the budget is being aimed at whichever symptom is loudest this quarter.
The cheapest change you will ever make to a digital project is the one made before anything is built. This is the work that makes the rest of the budget count.
The GDS approach
Understand the problem before drawing the solution.
A short, intense piece of work: interviews with the people who know, a look at what the data already says, an honest audit of what exists, and a read of the competitive position. It ends in a written plan — priorities, scope, risks, sequence — that you can act on with or without us.
Capabilities
What this covers
- Stakeholder and customer interviews
- Analytics and performance review
- Competitive and category audit
- Opportunity sizing and prioritisation
- Technical and content audit
- Roadmap and sequencing
Typical deliverables
What you end up holding
- Findings summary with the evidence behind it
- Prioritised opportunity list with effort and impact
- Recommended scope and sequence
- Risk register and open questions
- Budget guidance by phase
- A working session to walk your team through it
Process
How the work runs
- Frame Agree the questions worth answering
- Gather Interviews, data, audit, competitors
- Synthesise Findings, opportunities, priorities
- Recommend Written plan and a walkthrough
— Related work
— Next action
Need digital strategy & discovery?
Tell us what is happening now and what you need to be true in six months. We will come back with a route, a rough shape and an honest view of the cost.
- Based in
- Minnesota, USA
- Typical reply
- Within one business day