03 Build
Data & Digital Experience
Experiences that adapt to what the data says, and reporting that tells you whether it worked.
The business problem
Data exists in analytics, the CRM and a spreadsheet, and none of them agree. Decisions get made on the loudest opinion because assembling the evidence takes a week nobody has.
Instrumentation is unglamorous and it is the difference between a design opinion and a design decision.
The GDS approach
Ship something solid.
We define the handful of measures that actually describe the business, instrument them properly, and connect them to the experience — personalised content, sensible defaults, recommendations — only where the data is good enough to justify it.
Capabilities
What this covers
- Measurement planning and event design
- Analytics implementation and tag management
- Dashboards and automated reporting
- Customer data integration
- Personalisation and recommendation systems
- Experimentation and A/B testing
Typical deliverables
What you end up holding
- Measurement plan tied to business goals
- Instrumented analytics with documented events
- Dashboard covering acquisition, behaviour and conversion
- Data integration between key systems
- Experiment framework and testing roadmap
- Quarterly read-out format your team can run
Process
How the work runs
- Discover What decisions need evidence
- Define Measures, events and data sources
- Implement Instrumentation and integration
- Report Dashboards and read-out cadence
- Act Experiments and experience changes
- Review What moved, what did not, what next
— Related work
— Next action
Need data & digital experience?
Tell us what is happening now and what you need to be true in six months. We will come back with a route, a rough shape and an honest view of the cost.
- Based in
- Minnesota, USA
- Typical reply
- Within one business day